Tag Archives: Marketing News

Marketing in the News-August 2020

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Pres. Trump posthumously pardons Susan B. Anthony on the 100th anniversary of women gaining the right to vote. Celebrate the 19th Amendment and learn more about the history of women’s suffrage and voting rights with these:

100 Years of the Nineteenth Amendment: An Appraisal of Women’s Political Activism, link

Gilded Suffragists: The New York Socialites who Fought for Women’s Right to Vote, by Johanna Neuman, link

Princess of the Hither Isles: A Black Suffragist’s Story from the Jim Crow South, by Adele Logan Alexander, link

The Fight to Vote, by Michael Waldman, link

 

Israel and the United Arab Emirates sign a historic peace agreement laying out a blueprint for potential lasting pacification and stabilization of the region. Take a closer look at the geopolitical history and struggle for peace in the Middle East with these titles:

 

A Peace to End All Peace: The Fall of the Ottoman Empire and the Creation of the Modern Middle East, by David Fromkin, link

A Path to Peace: A Brief History of Israeli-Palestinian Negotiations and a Way Forward in the Middle East, by George Mitchell, Alon Sachar, link

1967: Israel, the War, and the Year That Transformed the Middle East, by Tom Segev, link

Blood Brothers: The Dramatic Story of a Palestinian Christian Working for Peace in Israel, by Elias Chacour, link

Dreams and Shadows: The Future of the Middle East, by Robin Wright, link

Power, Faith, and Fantasy: America in the Middle East, 1776 to the Present, by Michael B. Oren, link

The Only Language They Understand: Forcing Compromise in Israel and Palestine, by Nathan Thrall, link

 

The Confederate flag is one of the most divisive images in United States history. 150 years after the Confederacy lost the Civil War their flag remains an item of cultural contention and still flies in today’s headlines. Learn more about how the memory of the Civil War has changed throughout our history and is still shaping the culture of America today with these titles:

 

After Lincoln: How the North Won the Civil War and Lost the Peace, by A. J. Langguth, link

Armies of Deliverance: A New History of the Civil War, by Elizabeth R. Varon, link

Confederate Reckoning: Power and Politics in the Civil War South, by Stephanie McCurry, link

Last of the Blue and Gray: Old Men, Stolen Glory, and the Mystery That Outlived the Civil War, by Richard A. Serrano, link

Race and Reunion: The Civil War in American Memory, by David W. Blight, link

The Confederate and Neo-Confederate Reader: The “Great Truth” about the “Lost Cause”, by James W. Loewen, Edward H. Sebesta, link

As the COVID pandemic draws school openings into question, some parents are seeking out alternative forms of in person education for their kids. All over the country families are forming education or pandemic pods to supplement remote learning. Check out these education resources and review traditional and alternative options to schooling in America:

 

Extraordinary Parenting: The Essential Guide to Parenting and Educating at Home, by Eloise Rickman, link

The Good School: How Smart Parents Get Their Kids the Education They Deserve, by Peg Tyre, link

The School Choice Roadmap: 7 Steps to Finding the Right School for Your Child, by Andrew Campanella, link

Rewiring Education: How Technology Can Unlock Every Student’s Potential, by John D. Couch, Jason Towne, link

Creative Schools: The Grassroots Revolution That’s Transforming Education, by Ken Robinson, Ph.D., Lou Aronica, link

Culturize: Every Student. Every Day. Whatever It Takes, by Jimmy Casas, link

In Search of Deeper Learning: The Quest to Remake the American High School, by Jal Mehta, Sarah Fine, link

Pirates have historically been constant source of intrigue, mystery, and fear. Archeologists, historians and folklorist are always discovering new shipwrecks, studying Pirates’ behaviors and lifestyles and monitoring modern pirating techniques. Discovery the history, lore and current state of pirating with these titles:

 

The Pirate Hunter: The True Story of Captain Kidd, by Richard Zacks, link

The Pirate World: A History of the Most Notorious Sea Robbers, by Angus Konstam, link

Pirates: A New History, from Vikings to Somali Raiders, by Peter Lehr, link

Pirate Women: The Princesses, Prostitutes, and Privateers Who Ruled the Seven Seas by Laura Sook Duncombe, link

The Pirate Queen: Queen Elizabeth I, Her Pirate Adventurers, and the Dawn of Empire, by Susan Ronald, link

Marketing the News July 2020

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As the global pandemic persists, tensions between the U.S. and China grow politically, militarily  economically, culturally and clandestinely. Check out these titles and learn more about modern China, its growing influence in regional and global affairs and the U.S strategy to combat the threat.

How Asia Works: Success and Failure in the World’s Most Dynamic Region, by Joe Studwell, link

The China Price: The True Cost of Chinese Competitive Advantage, By: Alexandra Harney, link

China’s Economy: What Everyone Needs to Know®, By: Arthur R. Kroeber,  link

China’s Next Strategic Advantage: From Imitation to Innovation, by George S. Yip, Bruce McKern, link

China, Inc., By: Ted C. Fishman, link

Asian Waters: The Struggle over the South China Sea and the Strategy of Chinese Expansion, By: Humphrey Hawksley, link

Chinese Communist Espionage: An Intelligence Primer, By: Peter Mattis, Matthew Brazil, link

In the Dragon’s Shadow: Southeast Asia in the Chinese Century, by Sebastian Strangio, link

The Myth of Chinese Capitalism: The Worker, the Factory, and the Future of the World, by Dexter Roberts, link

 

As delayed primaries continue all over the country and with the general election looming a rising debate on mail-in voting and potential voter fraud is gaining national attention. Learn all about voting rights, electoral history, and current voter trends with these books:

Down for the Count: Dirty Elections and the Rotten History of Democracy in America, By: Andrew Gumbel, link

Electoral Dysfunction: A Survival Manual for American Voters, By: Victoria Bassetti, link

It’s Time to Fight Dirty: How Democrats Can Build a Lasting Majority in American Politics, By: David Faris, link

The Fight to Vote, by Michael Waldman, link

They’re Not Listening: How the Elites Created the Nationalist Populist Revolution, By: Ryan James Girdusky, Harlan Hill, link

Anything for a Vote: Dirty Tricks, Cheap Shots, and October Surprises in U.S. Presidential Campaigns, by Joseph Cummins, link

Give Us the Ballot: The Modern Struggle for Voting Rights in America, by Ari Berman, link

Inside the Mind of a Voter: A New Approach to Electoral Psychology, By: Michael Bruter, Sarah Harrison, link

100 Years of the Nineteenth Amendment: An Appraisal of Women’s Political Activism, link

 

New discoveries made in Mexico shed light on some Aztec folklore and the Spanish conquest. Learn more about pre-Columbian South America and the social history of the region with these listens:

Walking the Americas: 1,800 Miles, Eight Countries, and One Incredible Journey from Mexico to Colombia, by Levison Wood, link

Conquistador: Hernan Cortes, King Montezuma, and the Last Stand of the Aztecs, by Buddy Levy, link

Empire: A New History of the World: The Rise and Fall of the Greatest Civilizations, By Paul Strathern, link

Fifth Sun: A New History of the Aztecs, by Camilla Townsend, link

It’s summertime and the U.S National Parks are in the news. Congress passes funding legislation and protective measures for Parks and monuments in a rare bi-partisan vote, rescues become frequent in the warm months and keep rangers busy and a python hunt in the Everglades earn a few women some local notoriety. Learn more about our public lands and all those Americans who work at, play in and protect our National Parks:

Death in Yellowstone: Accidents and Foolhardiness in the First National Park, by Lee H. Whittlesey, link

Death, Daring, and Disaster: Search and Rescue in the National Parks, by Charles R. “Butch” Farabee, Jr., link

 Deep into Yellowstone: A Year’s Immersion in Grandeur and Controversy, by Rick Lamplugh, link

 Empire of Shadows: The Epic Story of Yellowstone, by George Black, link

Rangers, Trappers, and Trailblazers: Early Adventures in Montana’s Bob Marshall Wilderness and Glacier National Park, by John Fraley, link

The Hour of Land: A Personal Topography of America’s National Parks, by Terry Tempest Williams, link

 The Swamp: The Everglades, Florida, and the Politics of Paradise, by Michael Grunwald, link

 

Using food to study and record history is becoming a norm for geneticists, academics, and chefs alike. Follow the global cuisine timeline and take a deep dish dive into the food we eat with these titles:

The Food of a Younger Land: A Portrait of American Food—Before the National Highway System, Before Chain Restaurants, and Before Frozen Food, When the Nation’s Food Was Seasonal, Regional, and Traditional—from the Lost WPA Files, by Mark Kurlansky, link

A Bite-Sized History of France: Gastronomic Tales of Revolution, War, and Enlightenment, by Stephane Henaut, Jeni Mitchell, link

A Square Meal: A Culinary History of the Great Depression, by Jane Ziegelman, Andrew Coe, link

An Edible History of Humanity, by Tom Standage, link

Fruit from the Sands:The Silk Road Origins of the Foods We Eat, by  Robert N. Spengler III, link

The Cooking Gene: A Journey Through African-American Culinary History in the Old South, by Michael W. Twitty, link

The Taste of Empire: How Britain’s Quest for Food Shaped the Modern World, by Lizzie Collingham, link

 

Marketing In the News- June 2020 cont.

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News from June 2020:

Led by Black Lives Matter, protests and Black rights advocacy continue all over the country.

Gain some insight into the history of the civil rights struggle in America and learn more about ongoing efforts to combat racial injustice:

Black against Empire: The History and Politics of the Black Panther Party, by Joshua Bloom, Waldo E. Martin, Jr. link

The Burning: Massacre, Destruction, and the Tulsa Race Riot of 1921, by Tim Madigan link

They Were Her Property: White Women as Slave Owners in the American South, by Stephanie E. Jones-Rogers link

Racism without Racists: Color-Blind Racism and the Persistence of Racial Inequality in America, by Eduardo Bonilla-Silva link

From #BlackLivesMatter to Black Liberation, by Keeanga-Yamahtta Taylor link

Coming of Age in Mississippi by Anne Moody link

Warriors Don’t Cry by Melba Pattillo Beals link

Race for Profit by Keeanga-Yamahtta Taylor link

Freedom is a Constant Struggle by Angela Y. Davis link

Ain’t I a Woman by bell hooks link

Sister Outsider: Essays and Speeches, by Audre Lorde link

Good White Racist?: Confronting Your Role in Racial Injustice, by Kerry Connelly link

 

Ohio State Univ. Professor, Rattan Lal, PhD, is awarded the World Food Laureate for developing and mainstreaming a soil-centric approach to increasing food production.

Learn more about conservation and sustainable farming practices with these Tantor titles:

Growing a Revolution: Bringing Our Soil Back to Life, by David R. Montgomery link

Grain by Grain: A Quest to Revive Ancient Wheat, Rural Jobs, and Healthy Food, by Bob Quinn, Liz Carlisle link

The One-Straw Revolution: An Introduction to Natural Farming, by Masanobu Fukuoka link

Restoration Agriculture: Real-World Permaculture for Farmers, by Mark Shepard link

Gaining Ground: A Story of Farmers’ Markets, Local Food, and Saving the Family Farm, by Forrest Pritchard link

 

Spanish Fisherman Accidentally Discovers Medieval Virgin Mary Statue.

Learn more about Medieval Spain and with these titles:

Medieval Christianity: A New History, by Kevin Madigan Link

The Myth of the Andalusian Paradise: Muslims, Christians, and Jews under Islamic Rule in Medieval Spain, by Dario Fernandez Morera link

 

Letter written by Van Gogh and Paul Gaugin sells for $236K.

Deep dive into Van Gogh and Gaugin’s competitive friendship with:

Van Gogh: The Life, by Steven Naifeh, Gregory White Smith, link

Or listen to stories about other famous rivalries from the art world with:

The Art of Rivalry: Four Friendships, Betrayals, and Breakthroughs in Modern Art, by Sebastian Smee link

 

Neuroscientists may have found a way to treat depression with hallucinogenic mushrooms.

Take a trip into the world of psychedelic plants and their impact on science and culture with a few of these titles:

Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health, by Tero Isokauppila link

Food of the Gods: The Search for the Original Tree of Knowledge: A Radical History of Plants, Drugs, and Human Evolution, by Terence McKenna link

Fungipedia: A Brief Compendium of Mushroom Lore, by Lawrence Millman link

High Weirdness: Drugs, Esoterica, and Visionary Experience in the Seventies, by Erik Davis link

True Hallucinations: Being an Account of the Author’s Extraordinary Adventures in the Devil’s Paradise, by Terence McKenna link

 

New study shows that an Alaskan volcanic eruption may have aided in the fall of the Roman Republic.

 

Find other examples of volcanic disasters with global effects with these titles:

The Last Volcano: A Man, a Romance, and the Quest to Understand Nature’s Most Magnificent Fury, by John Dvorak link

The Day the World Ended: The Mount Pelee Disaster: May 7, 1902, by  Gordon Thomas, Max Morgan-Witts link

The Year Without Summer: 1816 and the Volcano That Darkened the World and Changed History, by William K. Klingaman, Nicholas P. Klingaman link

Disaster!: A History of Earthquakes, Floods, Plagues, and Other Catastrophes, by John Withington link

Marketing In the News- June 2020

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Looking at June, consider looking back and learning more about these historical events:

June 1st, 1801, Founder of Utah and patriarch of the Mormon church Brigham Young) was born in Whittingham, Vermont. From modest beginnings to the “American Moses” learn why Brigham Young holds an esteemed place in American history with:

Brigham Young: Pioneer Profit, by John G. Turner, Link

 

June 6, 1944 – D-Day, the largest amphibious landing in history, began in the early-morning hours as Allied forces landed in Normandy on the northern coast of France. Consider this invasion from the other side with:

Countdown to D-Day: The German Perspective, By: Peter Margaritis, Link

June 15, 1215 – King John set his seal to Magna Carta, the first charter of British liberties, guaranteeing basic rights that have since become the foundation of modern democracies around the world. There is a reason there has only been one King John, find out why with:

King John: Treachery and Tyranny in Medieval England: The Road to Magna Carta, By: Marc Morris, link

 

June 17, 1972 – Following a seemingly routine burglary, five men were arrested at the National Democratic Headquarters in the Watergate complex in Washington, D.C. Get the facts from the woman who reported on this scandal with:

Washington Journal: Reporting Watergate and Richard Nixon’s Downfall, By: Elizabeth Drew, link

 

June 18, 1815 – The Battle of Waterloo ends with Napoleon’s defeat and the end of his empire. Learn more about this epic battle with:

The Longest Afternoon: The 400 Men Who Decided the Battle of Waterloo, By: Brendan Simms, link

 

June 28, 1914 – Archduke Francis Ferdinand, Crown Prince of Austria and his wife were assassinated at Sarajevo, essentially starting World War I, 5 years later to the day The Treaty of Versailles is signed ending the war. Learn all there is to know about The Great War with:

First World War for Dummies, By: Dr. Sean Lang, Link

 

 

Raise some awareness and show appreciation, in June we celebrate these special days:

 

World’s Ocean Day, June 8th

Plastic Ocean: How a Sea Captain’s Chance Discovery Launched a Determined Quest to Save the Oceans, by Cassandra Phillips, Capt. Charles Moore, link

Sailing a Serious Ocean: Sailboats, Storms, Stories and Lessons Learned from 30 Years at Sea, By: John Kretschmer, link

Oceana: Our Planet’s Endangered Oceans and What We Can Do to Save Them, by Michael D’Orso, Ted Danson, link

 

Father’s Day 21st

Dude, You’re Gonna Be a Dad!: How to Get (Both of You) Through the Next 9 Months, By: John Pfeiffer, Link

Dad Tired and Loving It, By: Jerrad Lopes, Link

Golfing With Dad, By David Barrett, Link

 

June recognizes soul food, steakhouses, and country cooking:

The Cooking Gene: A Journey Through African-american Culinary History in the Old South, by Michael W. Twitty, link

Smokelore: A Short History of Barbecue in America, By: Jim Auchmutey, Link

The Man Who Changed the Way We Eat: Craig Claiborne and the American Food Renaissance, by Thomas McNamee, link

 

June is LGBT Pride Month:

Rainbow Warrior: My Life in Color, by Gilbert Baker, link

Stonewall: The Riots That Sparked the Gay Revolution, by David Carter, link

Gender Outlaw: On Men, Women, and the Rest of Us, By: Kate Bornstein, Link

What’s Your Pronoun: Beyond He and She, by Dennis Baron, link

Harvey Milk: His Lives and Death, by Lillian Faderman, link

June is National Great Outdoors Month & National Camping Month:

Grandma Gatewood’s Walk: The Inspiring Story of the Woman Who Saved the Appalachian Trail, by Ben Montgomery, Link

How to Shit in the Woods: An Environmentally Sound Approach to a Lost Art, by Kathleen Meyer, link

Finding Your Way Without Map or Compass, by Harold Gatty, link

 

Marketing the News: May 2020

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Ancient Gilgamesh Tablet confiscated by U.S. authorities is believed to be stolen from Iraq.

Learn more about ancient artifacts and the history of Mesopotamia with:

Antiquities: What Everyone Needs to Know, by Maxwell L. Anderson Link

Babylon: Mesopotamia and the Birth of Civilization, By: Paul Kriwaczek link

 

Take a deep dive into other historic Art Thefts with these Tantor titles:

Stealing the Mystic Lamb: The True Story of the World’s Most Coveted Masterpiece, by Noah Charney link

The Art Detective: Fakes, Frauds, and Finds and the Search for Lost Treasures, By: Philip Mould link

 

Interested in Archeology? Find out more with:

Digging for the Truth: One Man’s Epic Adventure Exploring the World’s Greatest Archaeological Mysteries, By: Josh Bernstein link

Lives in Ruins: Archaeologists and the Seductive Lure of Human Rubble, By: Marilyn Johnson

 

Scientist reveal a significant drop in carbon emissions due to the Corona Virus shut down.

Learn more about climate change and the ongoing effort to design a more sustainable world.

Building a Resilient Tomorrow: How to Prepare for the Coming Climate Disruption, By: Alice C. Hill, Leonardo Martinez-Diaz, link

Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming, By: Paul Hawken, link

Fossil Capital: The Rise of Steam Power and the Roots of Global Warming, By: Andreas Malm, link

Footprints: In Search of Future Fossils, By: David Farrier, link

Building the Cycling City: The Dutch Blueprint for Urban Vitality, By: Melissa Bruntlett, Chris Bruntlett, link

 

After more than a century after sinking the Titanic is back in the news as an American salvage mission is being planned to recover the infamous ship’s telegraph.

 

Explore the historical depths of the world’s most famous shipwreck:

The Titanic: Disaster of the Century, By: Wyn Craig Wade, link

Gilded Lives, Fatal Voyage: The Titanic’s First-Class Passengers and Their World, by Hugh Brewster, link

 

Learn more about the Telegraph and its importance to communication with:

The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century’s On-line Pioneers, By: Tom Standage, link

 

Know all there is to know about the Titanic? Consider these titles and steam into the unique history of ocean liners:

A Man and His Ship: America’s Greatest Naval Architect and His Quest to Build the S.S. United States By: Steven Ujifusa, link

Lusitania: Triumph, Tragedy, and the End of the Edwardian Age, By: Greg King, Penny Wilson, link

 

Sixty years after Hawaii joined the union as the 50th state, a different island territory is considering statehood as Puerto Rico votes on a referendum to become the 51st state.

 

Learn more about the history of the complicated relationship between the U.S. and Puerto Rico:

War Against All Puerto Ricans: Revolution and Terror in America’s Colony, By: Nelson A. Denis, Link